Floating Away from Everyone and Everything

… reading books … didn’t do him any good at school. It was funny, because most people would probably think the opposite—that reading books at home was bound to help, but it didn’t: it made him different, and because he was different he felt uncomfortable, and because he felt uncomfortable he could feel himself floating…

Several Devices to Increase Readership

Quote of the day: “Never set your copy in reverse (white type on a black background), and never set it over a grey or coloured tint. The old school of art directors believed that these devices forced people to read the copy; we now know that they make reading physically impossible.”